John Pryor on LinkedIn: #trademarks #ai #advertising | 15 comments (2024)

Can You Sue Suppliers For Stealing Your Inventions?What If Your Partner Files Your Trade Secret Inventions As Patents?Tesla Is Suing EV Battery Supplier Over Alleged Disclosure of Trade SecretsIt often happens in partnerships that your partner files your inventions as patents, or perhaps even worse your trade secrets as patents. It is not always malevolent since ideas come into people’s heads and they cannot always remember where they originated - busy people working on lots of projects maybe only spending a short time on yours etc. Sometimes it is the bigger party asserting their dominance – essentially saying ‘so what? we are helping both of us and we will give you a license anyway’Tesla seem a bit worked up about this one (with Musk you never quite know what is going on) but they have sued a former supplier over stealing trade secrets and filing patents on the back of them. How to Prevent this Happening – Get In Touch: john@exaltip.com Thoughts:- Having a clear list of your Trade Secrets upfront and date stamped helps assert your rights in such cases. - I think a growing issue is not just asserting your Trade Secrets but also proving that you have not misappropriated other people’s Trade Secrets especially as many countries are making Trade Secrets theft as criminal law now. - Having a list of what is yours and clear policies and training in place will help here.

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Why Is It Important For Social Media Influencers To Choose The Right Name?Why did Pepsi change the name of their Sierra Mist drink to Starry? Sometimes you can get lucky when taking on the big guys but I would not bank on it.‘Facebusk’ was always going to get taken down.When social media influencer and supermodel Molly Sims marketed product called BROW DEFINING BOOST using the social media hashtag #BROWBOOST, she was always going to clash with Petunia Products, owner of the BROW BOOST trademark. Molly did not win. So when social media influencer Cierra Mistt was told by Pepsi she could no longer use her name because it was too similar (sounds like) the Pepsi drink called Sierra Mist, it was always only going to go one way…….That is until Cierra Mistt checked and realised Peps had stupidly allowed their trademark to lapse by not paying a renewal fee. Boom – free gifts rolling in!!Guess who had to rebrand to Starry?Check the video and see for your self https://lnkd.in/eFen3CJQThink twice before you choose a social media name. Do some research ask someone like Exalt IP to help you search. It might well save you a whole host of trouble later.

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Scammers are impersonating Richard Branson to rip people off.Richard Branson says people are being scammed by fraudsters impersonating him.Recently Branson’s people took down more than 130 instances of him being impersonated, fake social media pages, misleading ads and false endorsem*nts.In one instance a fraudster did an “extremely accurate impression” of Branson, calling his friend claiming he needed $2 million for a clean up in the British Virgin Islands after Hurricane Irma. Branson’s friend gave the $2 million to the impersonator!With AI it is so difficult to spot the difference, and not just with Richard Branson with popstars, sports stars, influencers and politicians.Social Media is taking a tougher stance on fake accounts and verification will become the norm. Having a registered trademark helps with verification on social media and reduces the chances of scams. Want to know more give me a call?

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How will you respond when accused of trade secrets theft?The police minister’s wife is accused of using trade secrets from her former employer in a corporate espionage case!Trade secrets work both ways either you will accuse someone of stealing yours or someone will accuse you of stealing theirs, so how do you prepare?It is an unavoidable fact that trade secrets litigation is on the rise and also that relationships end in dispute. It is sensible to make some preparations. In the Police minister’s wife case, she is accused ‘conspiring to poach her former employer’s client list for their new firm, leading to losses of approximately £1.5m’.One red flag for me is the ‘delay in wiping her laptop’ …. it did not happen until after she had left the business!At Exalt IP we help prepare for such eventualities. How are you preparing your business for trade secrets theft?https://lnkd.in/eRaw8kmg.

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